Hart King, A Professional Corporation
Call US Today
714-432-8700
New Inquiries Call
866-718-7148

August 2015 Archives

Of Mice and Men and Copyrights

As we've previously reported (and with apologies to the author), the grapes of copyright wrath have been trampled by the U.S. court system over the past ten years in a series of lawsuits filed by the descendants of John Steinbeck against one another. With books like The Grapes of Wrath, Cannery Row, and Of Mice and Mento his credit, Steinbeck's place in the literary pantheon of great American authors is certain, but ownership of the lucrative rights to his books that fall annually on high school and college reading lists across the country is much less so. Nevertheless, a series of recent rulings in U.S. courts may be bringing the decade long struggle to an end.

Super Bowl Ads Cost Millions; Superb Owl Ads Not So Much

If you're a fan of the NFL, then you remember last year's Super Bowl. With time running out, the Seattle Seahawks were a play away from scoring the game-winning touchdown when a controversial play call led to an interception by New England and the championship belonged to the Patriots. You also probably remember some of the television ads that ran during commercial breaks and purportedly cost as much as $4.5 million for a single 30-second ad. In fact, the Super Bowl is so popular that recent reports have placed the cost for next year's ads at a staggering $5 million.

Michael Jordan's Is Worth $8.9 Million. How Much Is Yours Worth?

I think everyone can agree Michael Jordan, formerly of the NBA Chicago Bulls, was one of the greatest basketball players of all time. And, I think we can also agree that for marketing purposes his face is not only very recognizable but also very valuable, especially when the basketball great is depicted in his trademark Bulls uniform with number 23 emblazoned across his chest. But, the question arises, exactly how much is his image worth when it's being used to endorse a product or company? Well, according to a Chicago jury (obviously Bulls fans, as well), it's worth $8.9 million.

HOW TO - Select a Strong Trademark

Registed-300x246.jpgNot all words or names can be protected as trademarks. For example, no one business can claim exclusive rights in generic terms because every business owner in the same industry needs to be able to use them to identify their own goods or services. Thus, no one owns the words "computer," "automobile," or "candy" as a protectable, standalone trademark because these are simply generic words for a particular type of goods.

DeflateGate Exchange Sparks Copyright Mayhem

freebrady.jpgAs my partner, Jim Morse will attest (he's a graduate of Boston University), few are revered in New England quite so much as Patriots quarterback Tom Brady. With rugged good looks, a beautiful model-turned-wife, and a history of game-winning performances in the NFL, Brady is spoken of in and around Boston in reverential tones normally reserved for saints or maybe the Pope. So, when the NFL decided to hand down a controversial punishment (a 4-game suspension) for the star quarterback's involvement in the deflating of Patriot footballs used in the most recent Super Bowl, it came as no surprise that New Englanders rose to his defense, questioning not only whether Brady was actually involved but also why he was singled out and whether the NFL had a vendetta against him and his team.

Due Diligence for Mobile Home Park Purchase (Part 2)

As noted in part 1 of this article from the July 2015 issue we discussed our fictional account of acquiring a mobile home park through EBay. The lens we used focused on acquiring a mobile home park as a business (i.e., a going concern). This article will focus on the aspect of due diligence that a buyer of a mobile home park should consider because a mobile home park is a piece of real estate.

Hart | King, A Professional Corporation
4 Hutton Centre Drive
Suite 900
Santa Ana, CA 92707

Phone: 714-432-8700
Fax: 714-546-7457
Map & Directions